The more I work with I team, the more we come to this challenge. The hardest thing for every startup team is to find what not to do.
Few ears ago, I worked as an consulting intern at KPMG. I really loved my job for the great feeling of accomplishment. The tasks usually looked like this: I got to do a Powerpoint presentation or crunch a spreadsheet. I worked few hours on it, submitted to my boss, fixed few minor things and I was done. Then I got a next task. And so on and so on. That felt so good.
The never ending backlog
Now, our team has a huge backlog of ideas that we want to do. Our team at eHotel.cz is 16 people. I am sure that if we hired another 150 people, we would have enough productive work for them for a year. That is not going to happen, though. So the huge backlog remains for us.
We can try only about 10% of ideas we would like to do because we just have that much time for them. The big question is: How do we choose what to do? How do we choose what not to do?
If 90% of the ideas were crap, the choice would be simple. The problem is, that most of them are probably good things to do:
- Add that feature for the product
- Enter that new distribution channel
- Create that amazing advertising campaign
- Talk to those potential big customers.
How do I know what to choose? Every day, the backlog goes bigger and bigger. What not to do? That is the question.
The essence of strategy is choosing what not to do.
No more ideas!
My friends or former colleagues often come to me and say “Have you tried this or that?” This is good, because some of the great sources of success emerged that way. Deciding what to choose is the task that not so many people can help me with, though.
As a CEO, I am the one responsible for the ultimate decision. I sometimes direct what to do. But mostly it should be the team who propose what to do next and what to do later. My role should be to give the team as many information, training and support to come to the right decision. This is hard to do, but we are trying.
If you work for a startup team with similar challenges, how do you do that? How do you thing about the choice? Please comment bellow.